I thought I would start the week with a new blog post about one of my favourite new independent fashion friends. I recently met my now friend, Courtney, at work a few weeks ago and was so excited to hear she has her own fashion brand- Genki- a streetwear brand that specialises in menswear.
A little info on Genki:
Genki launched its first collection in the winter of 2017 as a streetwear brand taking inspiration from high-end fashion brands such as Maharishi, Comme des Garcons and streetwear brands like MKI and Supreme. The brand is designed to be prominently menswear as Courtney believes males are more likely to purchase independent brands and fashion labels. She also likes the idea of blurring the lines between male and female fashion with over-sized products replacing fitted clothes. Furthermore, Courtney wanted to create something affordable but also good quality, as streetwear can often be of a very high price. Genki has its own website which is is also used as a platform for up and coming fashion designers and brands in order to sell and advertise numerous brands from around the globe. And finally, incase you were wondering, like I was, the idea of the name of Genki came from the story of Yamato Tamooka- a man who went missing in Japan for a week and once he was found in the woods he was described as ‘Genki’ meaning healthy.
Genki is a super fashion-forward brand but also has its own stamp on it. Now a brand that is technically based in Glasgow, I think it is one that fits in so well with the very cool, relaxed vibe that Glasgow has.
As you can see I got the pleasure of being gifted a Genki hoodie and I’m obsessed with it! The colour is so cute, and ever though its from the menswear line, its perfect for females too! Having had at the line I already have my eye on a couple of hoodies, and don’t even get me started on the kids wear!
If you want to have a look at the website (wouldn’t blame you) here is a link and the Instagram page which is also very cool is @genki_lifestyle.
I’ve also linked some of my favourites below incase you want to shop them straight away!