Rosie Huntington-Whitely has been a beauty icon of mine for years, and you could say she is the reason that I work in the beauty industry now. When she launched Rose Inc a few years ago, it became my go-to platform for all things beauty, so when they decided to release a range this year, you can only imagine how excited I was…
As soon as Rose Inc was launched a couple of months ago, it was obvious I NEEDED to try the line. Rose Inc describes itself as uniting ‘efficacy and ethics to create extraordinary, supernatural, ecological beauty’, and honestly it does exactly that. As soon as the products launched on Space NK, I managed to grab a few of the products I had my eyes on and then I had the privilege of attending the Rose Inc launch at Space NK with Rosie HW herself, where I was able to test drive the more of the range. I absolutely love it, so I am going to break it down, product by product, and explain just why.
This product is the most amazing high pigmented cream that melts into skin to create a flush of colour on the lips and cheeks. The colour payoff is really amazing, so you only need a little bit to create amazing results. I have it in both shade Ophelia and Foxglove because I just couldn’t choose. Opehlia is a lighter more natural colour and Foxglove is a slightly darker, rosier colour (perfect for A/W). What is also amazing is that it is refillable so really great for the environment. The Blush Brush is brilliant at blending it naturally into the cheeks.
This concealer… is just wow. It has the most beautiful creamy texture AND it’s stretches to the skin, meaning it doesn’t leave those dreaded creases under the eyes. I like to use this concealer all over my face (I don’t enjoy using foundation anymore), by just dabbing it on areas I would like to cover and then blending it out with the Concealer Brush (which is also amazing by the way). The colour range is really beautiful and diverse too.
Let’s face it, we all love a good brow. This tinted shaping gel is so brilliant at evenly filling in the brows and also shaping them and keeping them in place all day. I am dark brunette so use fill 4 and have found it is a great match.
I tried this serum at the launch event and fell in love… so it is on my wishlist! The serum really does give an instant brightening effect, so if you are feeling and looking a little run down and tired and your skin is need of some TLC, this one is for you. The lovely Rose Inc make-up artist also showed me how it can be blended with the concealer to create a lighter texture to cover the whole face which is a great idea!
And that’s my review! If you are looking to treat yourself or someone else as a gift, this is honestly the perfect range for that. The pricing is bang on for what you are getting and the quality is just amazing. I cannot wait to see what else they will be launching in the future!
Rose Inc is available to buy at Space NK in store and online.
Image credits: Rose Inc